Industry Perspectives: A Conversation with Kinly Nassour, CEO of Sterling Financial Services & Secretary General, DSIG

Q 1. How do you view the current state of Dubai’s stockbroking and investment services landscape?

Ans. Dubai has made remarkable strides as a financial hub, but it is still a market with immense untapped potential. We are seeing strong appetite for innovation, but at the same time, brokers and advisory firms are navigating structural shifts – whether it is regulation, digitization, or investor expectations. DSIG plays a critical role in ensuring firms stay agile and aligned with Dubai’s vision for capital markets.

Q 2. What are your top priorities as Secretary General of DSIG?

Ans. My priorities are threefold: advocacy, accessibility, and advancement. First, we are here to ensure our members’ voices are heard at the policy level. Second, we want to make the group accessible to firms of all sizes – especially those that have not traditionally had a seat at the table. Lastly, we are investing in knowledge-sharing and future-forward initiatives that help our members evolve with the times.

Q 3. How can DSIG better support small and mid-sized brokerage firms in Dubai?

Ans. Smaller firms often feel left out of the conversation, and that is a gap we are actively closing. DSIG is building an inclusive ecosystem – offering equal access to networking, regulatory updates, and business development opportunities. We are also working to reduce entry barriers and help firms collaborate rather than compete in silos.

Q 4. What unique value does DSIG offer that goes beyond just membership?

Ans. Membership with DSIG is not transactional – it is transformational. We give firms the tools, the voice, and the visibility to shape the industry. Whether it is contributing to white papers, participating in delegation visits, or joining policy discussions, our members are co-creators of change – not passive observers.

Q 5. What advice would you give to firms considering joining DSIG?

Ans. If you are serious about growth, influence, and staying relevant in Dubai’s evolving financial market, then DSIG is the place to be. This is not just about networking – it is about shaping your operating environment, accessing strategic knowledge, and becoming part of a collective force that advocates for your future.